Monocle

Mid-August has turned into a time of electronic experimentation. Just as this stretch of the month used to be spent taking important decisions about how to fill the pencil case and rucksack for the school year ahead (Bic or Staedtler pens for note-taking? Ring binder with loose-leaf inserts or simple A4 notebooks? Graph paper or regular lined pages? Metal or wooden ruler? Glue in stick form or a tube?) at my favourite stationery store, it’s now turned into an agonising period of reckoning about what devices need replacing and which simply need to go. This isn’t to say that the whole focus is purely digital either. As you’re settling into yet another section of this newspaper I’ll be bound for Tokyo for a week of work and also my annual stationery stock-up.

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In June, Monocle opened its inaugural branded news outlet in Fitzrovia, London. The new-look Charlotte Street News bears the magazine’s livery inside and out: a signature awning protects browsers from the vagaries of the UK weather, and slick Monocle-black strips divide the shelves of titles within - making for a smarter way to consume printed matter.

Perry Thaker has been Charlotte Street’s proprietor since January 1988, and now stocks more than 250 titles. Located at the centre of adland UK, the most popular publications have traditionally been trade periodicals like Broadcast, Campaign and Creative Review. Due to an increasingly competitive market over the years, supplying the best titles and maintaining a professional manner are paramount to engendering client loyalty, according to Thaker.

Monocle aims to build a network of branded news outlets around the globe - get in touch via info@monocle.com if you’d like to collaborate.

issue 15 . volume 02 . July/August 2008

A fresh focus on global affairs, business, culture, design and all you need in life.

 

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